WeChat is becoming the major e-commerce system in China, and has high penetrations into Chinese user’s daily life from food ordering to bill payments. WeChat mini program aims to connect the O2O ecosystem by empowering the integration of online and offline marketing. Compared to a native app, development cost for WeChat mini program is adequately low. They are embedded within Wechat, and requires no downloading or installation. Users can access instant apps via multiple entries such as the ‘Mini Programs nearby’ feature, search the name or simply scan a unique QR code. Through linking up WeChat mini program with your company official account, you can improve customer viscosity and transform product content into e-commerce opportunities.